Digital Marketing Officer

The Digital Marketing Officer works collaboratively with the Marketing team in the planning and development of strategic marketing and growth initiatives to build brand awareness and grow patient volumes for all HSA services. The Digital Marketing Officer strengthens the HSA brand through management & updating of a comprehensive website and various digital media platforms, to ensure that the public is aware of the advantages of using the HSA as their provider of choice.

Primary Responsibilities: The successful candidate provides reliable, up-to-date content and engage various target audiences; create and publish engaging public content on web and social channels and be our in-house expert on social and digital engagement. Postholder maintains updated website and intranet daily; implement and maintain project management software for various ongoing projects; assist in the development and launch of the new website; maintain and update local business listings and digital guidelines; maintain and oversee various paid digital marketing channels (Facebook/Instagram Ads, Google Ads, local digital ads, etc); update and manage social media accounts; implement and maintain CRM system and email marketing. The successful candidate must be able to identify trends in digital communications and stay up to date with the latest technology and best practices. The ability to work to a high standard, despite the fast-paced, pressured environment is key.

Qualification and Experience: The successful candidate must have a Bachelor’s degree in Website Development/Computer Sciences, Digital or Marketing Communication Relations or Business Administration, with at least five (5) years’ experience in website application platforms and digital/social marketing. The candidate must demonstrate a strong understanding of medical/hospital operations and how outcomes are communicated. The candidate must also demonstrate proven experience with digital marketing and website management.